Dr. Beckenstein brings BRA DAy USA 2017 back to Birmingham! “This is our 4th consecutive year celebrating BRA DAy USA” states Dr. Beckenstein. ” It stands for breast reconstruction awareness day and is celebrated to educate women, health care providers, and the public about the option of breast reconstruction following mastectomy or lumpectomy. it is celebrated on the third Wednesday of October, this year it is on the 18th. ”
BRA Day is intended to make sure the following is made clear to everybody
- all women who are candidates for breast reconstruction are made aware of all options available to them
- all women who are candidates for breast reconstruction should receive treatment in a safe and timely manner.
- federal law mandates coverage for breast reconstruction, even if it is delayed until after cancer treatments.
Dr. Michael Beckenstein is a Birmingham plastic surgeon who has specialized in breast reconstruction for over 20 years. He founded the Alabama Breast Cancer Cooperative which provides women with experienced breast cancer surgeons, reconstructions, oncologists, and many other aspects of care including unique counseling, spa therapy, massage therapy, prostheses, and personal care items.
” Our BRA day is a fun event that is held inside the Eleanor Kidd Rotunda at Saint Vincent’s Hospital in Birmingham. We have a traditional bra decoration contest that is judged by local celebrities. The competition is steep and we see some pretty amazing bras! We also have a pink fire truck that can se signed by attendees. We not only use BRA DAy as an educational day, we also celebrate our survivors. We design a t shirt to commemorate the day, serve a nice lunch, and give out nice gifts. So it is a fun, sentimental day, as well as an educational day.”
Everyone is invited. For more information please contact us at 205-933-9308 or 1-866-MSBMD77. Visit the official BRA Day website at www.breastreconusa.org.